About OpenGTM

The Go-To-Market in a Box building the future of go-to-market intelligence

Ben Salzman·Oct 8, 2025

Launching OpenGTM

OpenGTM is an AI + GTM Research Lab dedicated to advancing go-to-market (GTM) intelligence to benefit companies and global markets, unconstrained by nostalgia for keeping humans involved. Since we are focused on the mission of post-human GTM, we are building a foundation that elevates the entire industry: open sourcing new data structures and standards that help every company grow more aligned to the future.
We believe GTM should be an extension of a founder's vision, not the mindnumbing labor and of cold calls, endless emails and noisy ads. In the spirit of openness, the infrastructure and research for GTM Superintelligence should be distributed as broadly and evenly as possible.
The outcome of this work is uncertain, and the journey will be hard, but we believe the end goal is worth it. We hope this work speaks to the best GTM minds from AI-native companies James Dyett, Jeanne DeWitt Grosser, Kate Jensen, John Haddock, Rob Giglio, Kyle Parrish, Austin Mead, Mercy Bell who inspire and have been huge supporters

Read full article on LinkedIn

Our mission

Go-to-market strategy has always been part art, part science. But as AI transforms how companies operate, the science part is becoming more important than ever.

We're building the data layer that enables this transformation — a unified foundation where TAM, ICP, signals, and strategy become queryable, analyzable, and actionable.

When GTM data is machine-readable, AI agents can assist with prospecting, strategy can be simulated before execution, and revenue teams can operate from a shared source of truth.